The American Advertising Awards celebrate and reward the creative spirit of excellence in the art of advertising, amongst both professionals and students. At the Night at the Movies 2021 American Advertising Awards, the Great Lakes Bay Ad Club will honor the creative work produced in our market in 2020. 

Entries will be judged by three creative and marketing professionals from around the country. If an entry is selected to receive an award, they will be notified via email. On the Night at the Movies Award Show night, the winners will learn if they have earned a SILVER or GOLD American Advertising Award. 

Conducted annually by American Advertising Federation (AAF), our local Awards is the first of a three-tiered, national competition. Entry in our local competition is your first step towards winning a National ADDY trophy. The Student Division is also a three-tiered national competition. Occurring in conjunction with the professional competition, the Student American Advertising Awards recognizes and rewards excellence by students. 

We invite you to be part of this exciting event where we celebrate the Great Lakes Bay Region's creativity in advertising. 


The local entry deadline has been extended to January 21, 2021 at 11:59 p.m.

The 2021 American Advertising Awards

The competition is open to students and professionals from across the Great Lakes Bay Region. Entries can be submitted at

American Advertising Awards Information

Entry Deadline: Thursday, January 21, 2021

Online Awards Event: Friday, February 26, 2021

Professional Categories & Rules

Student Categories & Rules

Due to COVID, physical entries will not be accepted this year. Additional photos are able to be added with each entry.

Single (professional):
Member - $80
Non-Member - $110

Campaign (professional):
Member - $100
Non-Member - $130

Single or Campaign - $25


Dustin Foster

Partner, Chop & Hue

Grand Rapids, MI

Dustin is partner in Chop & Hue, a Grand Rapids-based integrated production and post-production collectiveA true storyteller at heart, Dustin has a natural ability to direct lifestyle and narrative videos for Chop & Hue's big-brand clients. He has worked with top national clients, including Kellogg's, MillerCoors, Microsoft and more. His work has appeared in Screen, AdWeek, and Creativity and he’s won multiple national advertising and creative awards. When he's working, you can find Dustin smoking various meats for his family, spoiling his twin girls and puppy, Linus.

Blaine Loyd

Creative Director, HLK

St. Louis, MO

Twenty years ago, Blaine didn’t know copywriter was an actual job title. At the time, he was focused on touring the southeast with his band. When that gig didn't work out, Blaine set off on a world tour of every ad agency in Memphis, Tennessee. Along the way, Blaine honed his craft in nearly every medium to create award-winning integrated campaigns for clients, including Bayer, T-Mobile, FedEx, American Lung Association and more.  When not working, he eats way too many carbs, listens to too many murder podcasts and teaches his daughter to be better than him at everything, especially guitar.

Stephanie Herndon

Assistant Director of Creative Services,

Florida Institute of Technology

Melbourne, FL

A passion for perfection is what drives Stephanie Herndon, a marketing communications professional with a keen eye for precision, a need for strategy and a thirst for clean, data-driven designs.
 She currently serves as the assistant director of creative services for her alma mater, Florida Tech. Stephanie is the recipient of 10 American Advertising Awards, an INMA Award, seven GDUSA Awards, two CASE District 3 Institutional Awards, a UCDA Design Award honorable mention and the AAF 4th District Governor's Cup. Stephanie lives mostly behind a MacBook screen, occasionally coming up to breathe and spend time with her husband and their two daughters and Yorkie.

© American Advertising Federation - Great Lakes Bay